Fifi, Siri for
banking.
AI-powered banking that aligns with your values. Save, invest, and give — all managed by your personal financial AI.
Built for ethical finance
Every feature is designed to help you manage money in alignment with your values.
Fifi AI
Your personal AI assistant that helps you make ethical financial decisions with confidence.
Fifi Stocks & Invest
Ethical stock screening and investment options that align with your values.
Fifi Jar
Smart savings with automated deposits and goal tracking for your financial future.
Fifi Budget
Set spending limits and get smart alerts before you overspend on categories.
Spend ethically,
everywhere.
Beautiful cards that reflect your values. Instant freeze, spending controls, and cashback rewards on ethical purchases.
Save smarter,
reach goals faster.
Create unlimited savings jars for your goals. Auto-deposits, round-up savings, and visual progress tracking make saving effortless.
Meet the Fifi Family
Ten powerful features working together to help you manage money ethically
Fifi AI
Your personal AI assistant for ethical finance
- ✓ Smart recommendations
- ✓ Values-based advice
- ✓ 24/7 support
- ✓ Natural conversation
Fifi Stocks
Ethically screened stocks & ETFs
- ✓ Real-time screening
- ✓ Pass/flag system
- ✓ Multiple criteria
- ✓ Transparent ratings
Fifi Invest
Values-aligned investment portfolios
- ✓ Diversified options
- ✓ Auto-rebalancing
- ✓ Low fees
- ✓ Impact tracking
Fifi Tag
Your unique payment & referral ID
- ✓ Send & receive
- ✓ Easy to remember
- ✓ Referral rewards
- ✓ Instant transfers
Fifi Coins
Rewards for ethical financial choices
- ✓ Earn on spending
- ✓ Bonus for goals
- ✓ Referral rewards
- ✓ Redeem for perks
Fifi Budget
Smart spending limits & alerts
- ✓ Category limits
- ✓ Smart alerts
- ✓ Spending insights
- ✓ Monthly summaries
Fifi Jar
Automated savings for your goals
- ✓ Goal-based jars
- ✓ Auto-deposits
- ✓ Round-up savings
- ✓ Progress tracking
Fifi Give
Track & manage charitable giving
- ✓ Verified charities
- ✓ Tax receipts
- ✓ Impact tracking
- ✓ Anonymous option
Fifi Cards
Physical & virtual ethical spending cards
- ✓ Instant freeze
- ✓ Spending controls
- ✓ Cashback rewards
- ✓ Global acceptance
Fifi Zakaat
Islamic wealth purification calculator & tracker
- ✓ Automatic calculation
- ✓ Nisab tracking
- ✓ Distribution records
- ✓ Annual reminders
What our community says
Real people, real results with ethical finance
"Finally, a platform that understands my values. Fifi AI helps me invest in companies that align with my principles while still growing my wealth."
"As a student, I love how Fifi Jar helps me save automatically. Fifi Budget and Fifi Coins keep me motivated to build wealth responsibly."
"Fifi Stocks screening is incredible. I can invest in healthcare and clean energy companies while Fifi Give helps me track my charitable impact."
Ready to align your money with your values?
Join thousands of people who are already using Fifi to build wealth ethically and responsibly.
Join the waitlist →