See Fifi AI in action
Natural language → concrete actions
💡 AI responses are for educational purposes, not financial advice.
Conversations that do the work
Natural language → concrete actions. From "explain this charge" to "set a tuition plan."
💬 Natural Questions
"Why did I spend more on dining last month?"
🎯 Smart Actions
"Save £200/month for tuition by June"
✅ Compliance Checks
"Is this ETF compliant with my ethical filters?"
👤
What changed in my spending this month?
🤖
Your dining spend increased by 23% (£450 vs £365 last month). Main driver: 6 new restaurant visits.
How this was calculated:
• Analyzed 43 transactions from March
• Compared to 37 transactions in February
• Categorized using merchant data
• Excluded refunds and adjustments
Every insight shows its sources and assumptions
Explainability snapshots
See how each suggestion was generated: data points, assumptions, and sources when applicable.
- 🔍 Transparent reasoningUnderstand how the AI reached its conclusion
- 📊 Data sourcesSee exactly which data was used
- ✓ Audit trailEvery decision is logged and traceable
Ethical screening on request
Ask Fifi AI to check an asset against your chosen criteria. Get a simple pass/flag summary.
🛡️
Comprehensive criteria
Business activities and financial ratios
⚡
Instant checks
Get results in seconds, not hours
🎯
Custom filters
Choose the values that matter to you
Screening Result: AAPL
✅ Pass
Business Activities ✓ Clear
Financial Ratios ✓ Compliant
Revenue Sources ✓ Acceptable
Not investment advice. Always do your own research.
Privacy & control
Your data is encrypted at rest and in transit. You control sharing and retention.
🔐
End-to-end encryption
Your data is always protected
👤
You own your data
Export or delete anytime
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No data selling
We never sell your information